“Communication and trust are the key to fostering the student’s success.”
- Susan TerLouw in National Education Association’s article
The best schools who have been engaging parents know far more benefits than the three reasons below. Adequate communication between the school and parents shows accountability, which build strong foundation of good relationship and trust. It's the secret of success of the top schools. Sending SMS to parents is the most effective way to get their attention because 96% of the SMS received are read within 5 minutes (manimarketingexperts).
Top 3 reasons for schools to increase parents engagement
- Prevention is better than cure
- Power of gratitude spread far and wide
- Reap what you sow
Prevention is better than cure
“Texting parents allows the school to update them on their child’s progress before waiting for an issue to arise. It’s quick and easy, the constant flow of contact with parents has done wonders for parent-teacher relationships.”
- Susan TerLouw
To break away from this perception, top schools frequently update parents about important events, share positive news about the school’s achievements or update parents about their child’s good progress. This has also helped the school to gain more support for any initiatives that they want to bring across.
Power of gratitude spread far and wide
Working parents shared with RapidSMS that they don’t have much common topics with their child. It's because they don’t know what they did in school, doesn't check out the school's website regularly or have no time to read the school's newsletter.
A parent shared the photos of her daughter's oversea CIP trip with the school.
When I receive a message from my son's school, I will take a quick glance. Such short glances can provide so much insights to me. It's like a sweet note on what I can talk to my son later.
- Shirley Lim
A few parents agreed that if the school has won some award, they felt it's safe to recommend the school to their friend or relative's child.
Sharing positive messages to parents about their children's accomplishment not only help the child to success better in life but also creates a good impression for the school. This also helps to build trust, improves relationship and reduces negativity. When issues arise, parents will be more willing to hear the school out.
Reap what you sow
Two parents shared the messages which helped them to encourage and support their child to try activities beyond classroom:
Chanced upon my daughter's learning journey, I realized the school needs more parent's help so that no children are neglected. A few parents and I are ready to volunteer but they school did not communicate the process to do it.
- Lim Siew Li
2. How to protect the teacher's phone number?
The school can help teachers to protect their privacy by enabling RapidSMS's "Number Masking", "Auto-Reply" and "Operation Hours" feature.
We know teachers deserves a good night rest like every human hence we have an "Auto Reply" feature to gently remind students or parents to message you after 9 pm.
"Operation Hours" feature regulate messages to be send within operation hours only.
Now, everyone could get their well deserved rest with the 3 features above.
3. What else can be sent other than SMS?
With RapidSMS app, you can send rich multimedia messages like consent form.
The school can send parents consent form and parents can reply their with
consensual. Parents can also check the details of the consented activity anytime in their phone without worrying about misplacing the hardcopy.
This feature of RapidSMS App can help teachers and schools to save hours of administrative work. Broadcast message to hundred of parents within a few minutes.
Parent's reply can easily be consolidated and export as a Excel file for archival purposes.
Send Rich Multimedia Messages
Send Interactive Messages
More details about interactive messages
We are API and SDK ready
More details on API and SDK
4. How to update everyone effectively at a lower cost?
For parents without smart phone, they can still receive your message as an SMS or SMS with link to view multimedia content.
How much am I saving?
Below is a comparison of the using RapidSMS App and without RapidSMS App.
We hope this post has answered all of your concerns. If we didn't, feel free to leave a comment below or call +65 6255 0010 for more information.